Piggy Buy

Let your customers save their way towards your products.

What is piggybuy?

'Piggy Buy' is a way for your customers to buy your products or services that they can't afford by pre-buying little by little.
You get the money beforehand, and when they reach the ammount they need to buy it, the sale has been completed.

Why should we offer a Piggy Way to buy?

Because many consumers are not eligible for installments and many of them aren't exactly the savings-kind-of-guy (or girl) - their paycheck vanishes way before the end of the month, because they just can't hold on to it. But the fact is that they need to buy some products they can't afford and they never seem to be able to save that kind of money.
'Piggy Buy' is way to save them from that vicious - loophole.

What's Your Role?

In the Piggy Buying experience, you, as a business are the money and promise keeper for your customers' dreams. You save the money for them and will keep your promise of delivering their products or services when they reach their goal.

But wait a minute! There are a ton of problems with this!

OK Let's dive in.

What happens if the price of the product changes?

You have many options here, first of all, you don't have to offer a product-specific price for a customer, you can have a range of products that fall into their desires.
For example, buying an iMac may result in many differents models, they can choose what to do: keep saving, buy a cheaper model, whatever.

Do I need to stock accordingly?

I don't think so. Make your customers understand that you just act as a money-keeper and they can choose whatever product they like when they decide to go through.

What if the customer wants their money back?

My proposal is that you should place a refund policy of some days, or even months (30 to 90 days would be wise). And you can also charge the transaction fees of their installments if they don't go through.
The goal of this is to prevent your customers from sabotazing their goals.
By giving them time to think it over - you should have a 30 day 'think it over before your give up on your goals period' in place - that will help them decide if they took the right decision.

OK, You Conviced Me! How Do I Implement This?

Good news coming your way:
Apart from being sincere, honest and upfront with your customers you can implement this feature easily.

Platform Agnostic (yeah, great phrase)

There is nothing to be installed, no code shared for eshops, nothing. It's an idea, a set of rules, not a code base, so whatever your eshop is running on, you are good to go.

The promise works perfectly well as your other kind of transactions.

What We Suggest You Do First

Create a Piggy Buy Page (name it whatever you want)
Create a Piggy Refund Policy (think it over, and be upfront)

In terms of functionality for your eshop, we suggest:

01 Create a Piggy Buys page within your customers accounts.

Example Piggy Buy Dedicated Page with Ammount Stored from Instalments and Suggested Buttons for Better Marketing at Buying Expensive products or services at B2C Eshops. — Example Piggy Buy Page

The Page Can Contain

A Total Piggy Balance
A List of Products/Services Your Customers are Saving to Buy
The Balance they Allocate for Each Product (this is for their management, you don't do anything - the list can be empty too - they will allocate as they please when they please)
A Button to Add a Custom Amount to the Overall Savings
An Allocation Button and Input Field for Each List Item
A Button for Refund and Ammount of Refund
A Past Transactions Link (this could be all their transactions at your store and may just indicate 'Piggy')

02 A Button on the Product Page to Quickly Add Product as a Piggy Buy

Example UI Screen of a Product Page with a Piggy Buy button aside a wishlist button for Better Marketing at B2C Eshops with Expensive Products serving customers not eligible for credit or instalments. — Example Product Page with Piggy Buy Button

That's it,
you are good to go!

What kind of businesses should go Piggy?

Truly there is no limit. Anyone.

For B2C businesses it makes a lot more sense for business selling items that are some kind expensive or plain expensive for their target customers.

Electronics
Travel, Accomodation
Furniture

But more businesses can benefit from that:
There are people who may want to have a balance for when something hits (like a ticket service that they buy regularly from).
Or people that want a certain ammount to buy many things at once from your store.

Design & Communication Should I use the pink pig?

I think that Western Markets (at least) recognize the Piggy Bank as an image. So the use of it is highly recommended.

It could sit aside the 'heart' of a wishlist, as a secondary but key button.

Piggy Assets

Download the Piggy Buy Designs in case you need to use them at your eshop.

Download

The idea of Piggy Buy, as well as its assets are designed by Greek multidisciplinary artist Kostas Gogas and given for free for anyone to implement on their shop.

Support the Piggy Project

If you are a business, big or small that implemented Piggy at your business and saw your revenue rise, consider making a donation for artist Kostas Gogas who created the concept and design and shared it for free for you and everyone to use and increase their sales while providing value to their customers.

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